Rox
4.6/5.0 from 2000+ verified reviews
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Fast & free CO₂-neutral shipping on all subscriptions or orders from €59.99
What's included: one refillable Rox container with 28g of premium Rox
Your ultimate cleaning experience is coming! And who likes shipping costs? No one! We deliver your package within 3-6 business days anywhere in Europe.
Free shipping for all subscription orders and above €59.99
Container size: 28g refillable tin
Packaging: Recyclable metal tin, plastic-free, refillable
Made with: Xylitol & arginine, plant-based, no sugar, less than 1 calorie*
WHY IT WORKS.
Every meal, every coffee, every snack — bacteria in your mouth convert sugar into acid, lowering pH below 5.5. When your pH drops below 5.5, enamel starts to dissolve. Saliva tries to repair it, but if you're snacking all day, your enamel barely gets a break.
Rox helps neutralise your pH to healthy levels more quickly.
XYLITOL (>99% of formula) — Starves harmful bacteria (Streptococcus mutans). They can't metabolise xylitol, so they can't produce acid. With regular use, the colony declines.
ARGININE (naturally found in saliva) — Neutralises pH fast after consumption. Vs. the typical 30–60 minute window without protection.
Together: fewer acid-producing bacteria + faster pH rebalancing = better protection for your enamel between
your morning and evening brushing sessions.
Why it works
Most oral care stops when you stop brushing. ROX doesn't.
Every meal, coffee and snack feeds the bacteria in your mouth. They turn sugar into acid — and when your pH drops below 5.5, enamel starts to dissolve. ROX fills the gap between brushing sessions.
Xylitol
>99% of the formula
Starves the harmful bacteria (S. mutans). They can't metabolise it, so they can't make acid. The colony declines over time.
Arginine
Found naturally in saliva
Neutralises pH fast after eating — versus the typical 30–60 minute window your mouth spends unprotected.
Every time you eat, drink or snack, you invoke an acid attack. Rox helps shorten and (after a while) prevent it.
With regular use
It gets better the longer you use it.
WEEK 1
A fresher mouth.
Consistent saliva stimulation supports natural cleansing. Most people notice it within the first week.
MONTH 1
Bad bacteria struggle.
S. mutans can't feed on xylitol. With regular exposure the colony begins to decline — less acid every snack.
MONTH 2
A stable environment.
Lower bacterial load plus steady pH means more time in the healthy zone — enamel remineralises naturally.
ONGOING
Built into routine.
Remaining bacteria adapt to xylitol — less virulent, less able to make acid even when they get the chance.
How to use ROX
Four steps. Zero effort.
Pop one after eating or drinking.
After a meal, coffee, wine or any snack. That's when acid attacks.
Let it dissolve naturally.
No chewing required. Let the xylitol + arginine formula do its thing.
Repeat after every opportunity.
The more consistent you are, the more bacteria decline and the stronger the protection.
Pair with your brushing routine.
ROX works between brushes, not instead of them. Two brushing minutes, twice a day — ROX handles the rest.
Something better.
| ROX | MINTS | GUM | |
|---|---|---|---|
| Helps protects your teeth | |||
| No sugar | |||
| Less than 1 calorie* | |||
| Xylitol-powered | |||
| Arginine formula | |||
| Plastic-free packaging |
Oral care that does more
Replace plastic with purpose.
Plastic-free. The tin is fully recyclable — no single-use packaging, ever.
100% plant-based. No artificial sweeteners, no harsh chemicals, no compromise.
B Corp certified. Designed to last, look good and do better — for you and the planet.
Because what's the point of pearly whites, with nothing to smile about?
4,6/5,0 | Meer dan 100.000 tevreden klanten