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Zeppelins, smoking in hospitals, the Tamagotchi, David Hasselhoff’s singing career, 24/7 reality TV, self-regulating banks, the gin&tonic die tand mullets all raise the same simple question as plastic toothpaste tubes:

'What the ^&%$ were we thinking?!'

Each year 1.5 billion plastic toothpaste tubes end up in our landfills, and oceans.

We - Almar, Dennis and Roger – are ready to end this madness.

In our previous ventures we found that blending sustainability with entrepreneurship is the key to a sustainable future.

Now we’re combining forces for maximum impact. It’s time to start a toothpaste revolution!


We want to contribute towards making our bathrooms plastic free now and in the future.


 We’ll use our entrepreneurial talent to create attractive and accessible plastic free alternatives.


Our first step: the incredible Toothpaste Tabs.
No plastic, no chemicals, no bullsh*t


We want to connect with Bathroom Pioneers all over the world. Each year 1,5 billion toothpaste tubes end up in our oceans and landfills. Let’s save 1.000.000 tubes in 2022. Join us and #SAYNOTOTUBES


Join us on our mission! Invite your friends and family and help us maximize our impact! The more people spread the love, the more plastic tubes we save! Together we can make plastic-free brushing the new norm.