Our Story

Zeppelins, smoking in hospitals, the Tamagotchi, David Hasselhoff's singing career, 24-hour reality TV, self-regulating banks, the gin and tonic diet, 80s neck mats and driving without a seatbelt all raise the same simple question like plastic toothpaste tubes: "what the f'[ū%$!!' is going on?!"

Every year, 1.5 billion plastic toothpaste tubes end up in landfills and our oceans! They do not decay and suffocate our environment.

That is why we – Almar, Dennis and Roger – want to make our bathrooms free of plastic. We believe that the combination of sustainability and entrepreneurship is the key to a better future.

We have found this to work in our own previous ventures. We are now joining forces to make a huge impact. Time for a toothpaste revolution!

Our mission

Our mission is to connect bathroom pioneers around the world. Every year, 1.5 billion toothpaste tubes disappear into landfills and our oceans.

Let us therefore - together with you - reach a new milestone of having prevented more than 6,000,000 tubes from ending up in our environment in 2024. #saynototubes

Will you help?

Join us on our mission! Invite your friends and family to join in too! The more people spread the love, the more we prevent tubes from ending up in our environment.

Together we make plastic tube-free brushing the new standard.