OUR STORY
At Smyle, we’re on a mission to make oral care better, healthier, and more fun. Founded by Almar, Dennis, and Roger, we started with a simple yet powerful goal: to challenge the way the world thinks about oral care and create innovative products that make brushing a pleasure, not a chore. From our toothpaste tabs to the Smyle E-Brush, we’re reshaping dental wellness, one product at a time.
We’ve already saved over 10 million plastic tubes, and our goal is to hit 20 million by 2025. Our products are designed with you in mind—high-quality, effective, and free from unnecessary ingredients. While sustainability is at our core, we’re driven by more than that; we’re committed to you—our community. Your feedback shapes everything we do, and together, we’re building a future where oral care is easier, healthier, and more enjoyable.

BE PART OF SMYLE
When you join Smyle, you’re not just a customer—you’re part of a community. We value your input and actively listen to your feedback to help shape our products. Whether it’s suggesting new ideas, sharing your experiences, or tagging us in your posts, you play a key role in what we do. Together, we’re making Smyle more than just a brand; we’re creating a movement.
Join us in making Smyle the new standard for dental wellness.
BIGGEST AND MOST SUSTAINABLE BILLBOARDS
From our products to our advertising, Smyle is all about creative innovation, positive impact and minimum waste
THE WORLD'S BIGGEST & CLEANEST BILLBOARD
In collaboration with snow artist Simon Beck, Smyle has created the world’s largest sustainable snow artwork, spanning 13,625 m² in the French Alps. This masterpiece is a bold statement against plastic pollution. Join us in our mission for a plastic-free future. Watch now!
THE WASH AWAY BILLBOARD
We teamed up with Tim Hoekstra, one of the Netherlands’ most renowned beach sand artists, to create a plastic-free ad for Smyle’s toothpaste tablets. Known for his environmental activism and dedication to raising awareness about pollution, Tim’s art perfectly aligns with our mission to protect the planet.