The era of searching for Smyle in physical stores is over. Smyle is now available in more and more stores, and recently also at Holland & Barrett. This makes sense, as they focus on natural health products, which is exactly what we at Smyle value highly. We receive enthusiastic feedback about our products. Holland & Barrett is very satisfied with our products and is always open to new Smyle innovations.
About Holland & Barrett
Holland & Barrett is known as a specialist in natural health. The store was founded in 1870 and has been active in the European market for more than 150 years. They have over 1,600 stores in total, with 235 stores in the Netherlands and Belgium.
And we are proud to say that we are now available in all 235 Holland & Barrett stores! We are incredibly happy with our partnership and, of course, hope for collaborations with even more stores. Together, we are working towards a healthy and plastic-free future!
‘’Holland & Barrett is pleased to add plastic-free and high-quality products to their range. We see an increasing demand for healthy, plastic-free products.’’
Hermen Bruins, Holland & Barrett
It's as if Hermen has been searching for Smyle all along :)
We will, of course, continue working hard to inspire other retail chains. This way, you’ll soon be able to easily grab your Smyle products everywhere without a second thought.

- Kinkerstraat, Amsterdam
Are you also planning to visit H&B to grab your own Smyle products? Move those legs, get some fresh air, and head to the store! We’re hard to miss!