ALL NATURAL

NO MICROPLASTICS

PLASTIC FREE

WHY CHOOSE SMYLE?

DOUBLE PROTECTION

Smyle gives your teeth double protection with fluoride and hydroxyapatite!

Hydroxyapatite makes up over 90% of the foundation of your tooth's enamel. When a tooth decays, the surface begins to break down causing lots of tiny cracks and holes (dentinal tubules) to form, causing caries and sensitive teeth.

Fluoride helps remineralise and strengthen your enamel and has an anti-bacterial effect. We use 1450 parts per million (PPM), meaning we offer very good protection.

The hydroxyapatite in our toothpaste is a biocompatible material that remineralises the enamel, repairs and smoothens the cracks in it and fills the holes of the dentinal tubules.

In short: double protection!

REGULAR & SENSITIVE

On top of all the goodness in our tab, hydroxyapatite helps fill the holes of the dentilar tubes, effectively closing down access to the nerves in teeth.

No more sensitivity!

WHITENING EFFECT

When children get their teeth, they’re pearly white. Thats because of the hydroxyapatite. When applied in toothpaste, it thus helps create a whitening effect.

OUR INGREDIENTS

Find out what makes you Smyle!

Sorbitol

Brings sweetness to your brushing sessions.

Calcium Carbonate

Kind to your teeth, but the natural enemy of plaque, food particles and stains.

Yeast

One of the ingredients that make up the unique Smyle flavour.

Hydroxyapatite

This mineral is the guard that protects and strengthens your enamel.

Acacia Senegal Gum extract

Helps with remineralisation, so important in keeping your teeth healthy and strong!

Sodium Coco Sulfate

Creates just the right amount of natural foam for great brushing results.

Hydrated silica

If you like white, stainless teeth, this ingredient is your friend.

Mentha Arvensis Leaf Oil

All minty, all natural!

Sodium monofluorophosphate (fluoride)

A versatile ingredient that helps remineralise and fights against cavities, weak spots, exposed roots and prevents early stages of tooth decay.

Magnesium stearate

Plant based, makes our tabs just solid enough for the perfect crush, brush, Smyle moment.

Limonene

Another secret (not so secret anymore now) ingredient that’s part of our flavour.

Mentha Viridis Leaf Oil

More mint, more pleasure!

Stevioside

All natural sweetness.

Menthol

For that aftertaste and fresh breath we all love.

Mentha Piperita Oil

Who doesn't like extra cooool peppermint flavour??

Linalool

Is known to fight off bacteria, but mainly provides a nice flavour.

WHAT DID WE LEAVE OUT?

MICROPLASTICS

The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.

PLASTIC TUBES

Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.

CRUEL ANIMAL TESTING

Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.

HARSH CHEMICALS

So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!

MICROPLASTICS

The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.

PLASTIC TUBES

Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.

CRUEL ANIMAL TESTING

Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.

HARSH CHEMICALS

So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!

PROVEN EFFICIENCY!

OPTIMAL PROTECTION

We test our tabs at the Academy for Dentistry Amsterdam (ACTA). They conclude that the level of fluoride that comes free is identical or higher than that of regular toothpaste. We apply an optimal 1450 parts per million fluorides in our tabs. This protection is further being reinforced by the hydroxyapatite in our tabs.

OPTIMAL RDA VALUE

Abrasives are used in toothpaste to remove dental plaque and surface stains. Smyle has a toothpaste RDA (relative dentin abrasivity) value of 115 (see HERE). All values below 250 are suited for a save life time use of toothpastes, according to the American Dental Association ADA. This standard is also used internationally. An RDA value of 115 is perfectly save and is build in our tab for an abrasivity level suited for medium toothpastes / whitening toothpastes.