Smyle's 'Wash Away Billboard': A Breakthrough in Sustainable Design

At Smyle, we are constantly striving for innovation and sustainability in everything we do.

We recently reached an important milestone that underscores this commitment: our ‘Wash Away Billboard’, designed by Fitzroy, has been awarded the prestigious Silver Lamp. This recognition is a testament to our dedication to plastic-free oral care and our role as a pioneer in environmentally friendly initiatives.

This groundbreaking project, a collaboration with the renowned creative agency Fitzroy, marks a significant step forward in the world of plastic-free oral care. It combines aesthetics with functionality and highlights the urgent need for sustainable practices in our industry. Through the use of eco-friendly materials and processes, the billboard reflects our mission to reduce our ecological footprint and inspire a greener future.

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A Powerful Message

The ‘Wash Away Billboard’ campaign is not just a visually striking piece of art—it also carries a powerful message about the impact of plastic on our planet. This campaign reinforces our mission to reduce plastic waste and promote the shift toward environmentally friendly oral care products. It sends a clear signal that we are leading the charge in the fight against plastic pollution.

Recognition of Innovation and Sustainability

Receiving the Silver Lamp is an acknowledgment of our leadership in the transition to sustainable oral care. The award validates the impact and importance of our efforts to drive positive change within the oral care industry.

Smyle and Fitzroy Delighted

Almar Fernhout, founder of Smyle, proudly shares his thoughts on the award:
"This recognition affirms our mission to transform the oral care industry. Our focus is on eliminating microplastics and providing sustainable, plastic-free alternatives."

Mischa Schreuder, Creative Director at Fitzroy, adds:
"Designing the 'Wash Away Billboard' was a unique challenge. We aimed to create a powerful visual statement that reflects Smyle’s core values. Sustainability and creativity are the pillars of this project."

At Smyle, we are committed to a world where sustainability and innovation go hand in hand. Our products are designed to transform your oral care routine while protecting the planet. We invite you to be part of this green revolution.