- Smyle introduces the ‘Toothpaste Pill’ — a playful twist on their well-known toothpaste tabs.
- The opening of the first Smyle x Five25 Dental Clinic coincides with the start of Amsterdam Dance Event.
- Visitors attending the grand opening on October 19 will receive a free bag of the Toothpaste Pill.
Amsterdam, October 19, 2023 – To celebrate the Amsterdam Dance Event (ADE) and the grand opening of their very first dental care practice on the Keizersgracht, Smyle is launching the ‘ADE Toothpaste Pill’. The Toothpaste Pill is a playful rebranding of Smyle’s existing toothpaste tablets. With this fun initiative, Smyle highlights plastic-free oral care in pill form and marks a new step in their mission to make dental care more sustainable and accessible through the launch of their first flagship store.
The opening of the new dental care practice, in collaboration with Five25 Dental Hygienists, and the launch of the Toothpaste Pill coincide with the Amsterdam Dance Event. As a result, visitors of the event will be among the first to experience both the new clinic and the new product. Smyle co-founder Almar Fernhout shares:
“We’re incredibly excited about this double launch. It’s a unique opportunity to present both our new practice and our cheekily named Toothpaste Pill to a wide audience. We want everyone to enjoy ADE with fresh breath and a radiant smile. Crush, Brush, and Smyle!”
Festive Launch with DJ
To celebrate the launch of the new dental care clinic and the Toothpaste Pill, Smyle is hosting a festive pre-party on Thursday, October 19 at 19:00. The event will take place at Prinsengracht 699, Amsterdam, and feature a live DJ set. Attendees will also receive a free bag of the new Toothpaste Pill.
Backed by Dentists
Smyle’s new dental clinic and toothpaste tablets are actively supported and recommended by over 1,200 dentists. These professionals recognize not only the environmental benefits of Smyle’s products but also their effectiveness in preventing gum problems.
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