A study among women aged 18-45 revealed that a significant portion of them use electric toothbrushes not only for oral care but also for other purposes. The sustainable oral care company Smyle is responding to this in collaboration with sexual wellness company Flirty Toy, with the launch of their newest attachment: Sensual Smyle. "Our goal is to give people a healthy mouth and a beautiful smile. This gives our customers an extra big Smyle!"
How to make customers Smyle
In addition to selling its products through stores such as Jumbo, Albert Heijn, and ETOS, Smyle also has a large online community, where they regularly hold Q&A sessions. Roger: "We were brainstorming about what else we could do to make our customers smile. Then, an online customer mentioned that she had used the new Smyle toothbrush for 'self pleasure'." This inspired the entrepreneurs to ask this question on a larger scale. "We found that a significant portion of our female customers – and even some men – had the same experience. This led us to the Sensual Smyle!"
Natural Rubber
Smyle then partnered with Flirty Toy. They immediately saw the potential of this idea. Together, they developed the Sensual Smyle. The product is environmentally friendly: the attachment is made from natural rubber, it saves batteries, and the delivery is CO2-neutral. Additionally, thanks to the extra-efficient battery, the Smyle electric toothbrush only needs to be charged four times a year.
The Sensual Smyle is only available online at Smyle and Flirty Toy and is priced at €24.99. Initially, it will be released as a limited edition, with interested buyers able to get it with a 10% discount through pre-registration. The Sensual Smyle will be available starting April 6.
Check out the Sensual Smyle here.
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