In a world where microplastics have become a major concern, microplastic-free personal care brands are joining forces to improve the industry and help consumers make informed choices. WELEDA, The Lekker Company, Marcel's Green Soap, Naïf, Smyle, and Witlof Skincare are teaming up with the Plastic Soup Foundation to promote transparency and highlight the importance of microplastic-free products.
Major Impact
Microplastics are found in 9 out of 10 personal care products. This not only pollutes nature but can also be harmful to both humans and animals. The Plastic Soup Foundation highlights the devastating impact of microplastics on our planet and our well-being. According to recent research by Professor Lukas Kenner, conducted in collaboration with the Plastic Soup Foundation, microplastics pose a serious threat—not just to the environment, but also to human health:
“Plastic particles are absorbed by cancer cells and remain present in those cells even after cell division.”
Maria Westerbos, founder of the Plastic Soup Foundation, emphasizes the importance of this initiative:
“That’s exactly why the independent efforts of microplastic-free brands are so crucial. Together, we can show consumers, the industry, and policymakers that microplastics are unnecessary. These brands prove that.”
Hanna Verboom Highlights the Fine Print
Hanna Verboom, ambassador for this campaign, is fully committed to a future without microplastics. She aims to raise consumer awareness about the small print on product packaging and is working alongside these brands to push for industry-wide change:
“You can only change systems when you collaborate. There are alternatives, so let’s simply choose differently.”
To support this message, she and the brand founders are literally turning products around in stores.
“The front is covered in shiny marketing claims, but the real story is on the back—the ingredients. That’s where the biggest impact lies.”
Changing the Industry Together
This joint campaign aims to increase transparency within the personal care industry and emphasize the importance of ingredient lists. Collaborations with platforms like Bol help spotlight microplastic-free brands, while the Beat the Microbead app by the Plastic Soup Foundation empowers consumers to decode those tiny ingredient labels.
In addition, the participating brands have created a free, practical e-book filled with tips and tricks for living a personal care routine free from microplastics.
"This is more than just a campaign; it’s the starting point of a larger movement," says a representative of the participating brands.
"We want to encourage consumers to look beyond glossy packaging and complex terminology. It’s time to uncover the real story—the one hidden on the back of personal care products."
By joining forces, the brands believe they can drive positive change and pave the way for an industry built on openness and sustainability.
With the support of consumers and partners like the Plastic Soup Foundation, they are looking forward to a future where microplastics no longer have a place in our personal care products.
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For more information or to request a sample, please contact:
Almar Fernhout / almar@wesmyle.com / 06-47033547
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