WHY TOOTHPASTE TABS?

All our lives we've known toothpaste in plastic tubes. We don't know anything else. Tubes are an invention from the 19th century, but they’ve become a real problem now. Each year, over 1.5 billion of them end up in landfills and our oceans, where they barely decompose. The rest of the 20 billion get burned, causing harmful CO2 to be released every year, again and again. This is not acceptable and we want to change that.

Can toothpaste tubes be recycled?

All our lives we've known toothpaste in plastic tubes. We don't know anything else. Tubes are an invention from the 19th century, but they’ve become a real problem now. Each year, over 1.5 billion of them end up in landfills and our oceans, where they barely decompose. The rest of the 20 billion get burned, causing harmful CO2 to be released every year, again and again. This is not acceptable and we want to change that.

IS THERE ENOUGH FOAM?

First of all, foam is a marketing gimmick. It does nothing for oral care. Different countries have a preference for different levels of foam. In the Netherlands, we have become accustomed to a lot of foam. Our toothpaste tabs foam nicely, but not as much as 'regular' toothpaste, because we do not use a chemical foaming agent (SLS), but a natural coconut extract.

I brush electric, is that also possible

First of all, foam is a marketing gimmick. It does nothing for oral care. Different countries have a preference for different levels of foam. In the Netherlands, we have become accustomed to a lot of foam. Our toothpaste tabs foam nicely, but not as much as 'regular' toothpaste, because we do not use a chemical foaming agent (SLS), but a natural coconut extract.

ARE YOU A DUTCH COMPANY

Yes we are, we are as Dutch as it gets with 3 Dutch founders and based in Amsterdam.

HOME DELIVERY IS NOT SUSTAINABLE, IS IT?

We deliver by mailbox. Everything fits through the mailbox and is (almost always) delivered by bicycle. For the part that does not go by bike, e.g., the transport to and from the distribution centers, it is sent with sustainable mail from PostNL, which is guaranteed CO2-neutral. Our home delivery is therefore almost always more environmentally friendly than buying in the store.