
Clean teeth, Clean planet
ALL NATURAL

NO MICROPLASTICS

PLASTIC FREE
WHY CHOOSE SMYLE?

DOUBLE PROTECTION
Smyle gives your teeth double protection with fluoride and hydroxyapatite!
Hydroxyapatite makes up over 90% of the foundation of your tooth's enamel. When a tooth decays, the surface begins to break down causing lots of tiny cracks and holes (dentinal tubules) to form, causing caries and sensitive teeth.
Fluoride helps remineralise and strengthen your enamel and has an anti-bacterial effect. We use 1450 parts per million (PPM), meaning we offer very good protection.
The hydroxyapatite in our toothpaste is a biocompatible material that remineralises the enamel, repairs and smoothens the cracks in it and fills the holes of the dentinal tubules.
In short: double protection!

REGULAR & SENSITIVE
On top of all the goodness in our tab, hydroxyapatite helps fill the holes of the dentilar tubes, effectively closing down access to the nerves in teeth.
No more sensitivity!

WHITENING EFFECT
When children get their teeth, they’re pearly white. Thats because of the hydroxyapatite. When applied in toothpaste, it thus helps create a whitening effect.
OUR INGREDIENTS
Find out what makes you Smyle!
Sorbitol
Brings sweetness to your brushing sessions.
Calcium Carbonate
Kind to your teeth, but the natural enemy of plaque, food particles and stains.
Yeast
One of the ingredients that make up the unique Smyle flavour.
Hydroxyapatite
This mineral is the guard that protects and strengthens your enamel.
Acacia Senegal Gum extract
Helps with remineralisation, so important in keeping your teeth healthy and strong!
Sodium Coco Sulfate
Creates just the right amount of natural foam for great brushing results.
Hydrated silica
If you like white, stainless teeth, this ingredient is your friend.
Mentha Arvensis Leaf Oil
All minty, all natural!
Sodium monofluorophosphate (fluoride)
A versatile ingredient that helps remineralise and fights against cavities, weak spots, exposed roots and prevents early stages of tooth decay.
Magnesium stearate
Plant based, makes our tabs just solid enough for the perfect crush, brush, Smyle moment.
Limonene
Another secret (not so secret anymore now) ingredient that’s part of our flavour.
Mentha Viridis Leaf Oil
More mint, more pleasure!
Stevioside
All natural sweetness.
Menthol
For that aftertaste and fresh breath we all love.
Mentha Piperita Oil
Who doesn't like extra cooool peppermint flavour??
Linalool
Is known to fight off bacteria, but mainly provides a nice flavour.

WHAT DID WE LEAVE OUT?

CRUEL ANIMAL TESTING
Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.
HARSH CHEMICALS
So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!
MICROPLASTICS
The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.
PLASTIC TUBES
Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.
CRUEL ANIMAL TESTING
Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.
HARSH CHEMICALS
So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!
MICROPLASTICS
The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.
PLASTIC TUBES
Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.
CRUEL ANIMAL TESTING
Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.
HARSH CHEMICALS
So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!
MICROPLASTICS
The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.
PLASTIC TUBES
Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.
CRUEL ANIMAL TESTING
Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.
HARSH CHEMICALS
So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!
MICROPLASTICS
The majority of toothpastes that are most sold today unfortunately still contain microplastics. These are added to make the product look shiny or they’re used as a cheap ingredient to scrub your teeth.
PLASTIC TUBES
Every year, 20 billion ‘single use’ plastic toothpaste tubes get produced. They are not recycled (= too expensive due to their composition and toothpaste leftovers). About half gets burned, 1.5 billion gets lost in landfills and in our oceans. We don’t know what happens to the rest.
CRUEL ANIMAL TESTING
Animal testing for cosmetics (toothpaste is legally a cosmetic) is banned in the EU. However, outside of the EU it is not. In China, it is even mandatory to have done animal testing before bringing it to the market. So the same companies that comply with the EU ban on animal testing, still do so when selling to other countries.
HARSH CHEMICALS
So, the foam in regular toothpaste are sulfates used in a range of products from industrial cleaners, detergents, soap and so on. Parabens are used as a preservative in regular toothpaste. All these ingredients have indications that they may cause cancer, mouth ulsers, reproductive issues, stomach issues and skin irritation. It just needs to be examined further. Let’s not wait for that!




PROVEN EFFICIENCY!
OPTIMAL PROTECTION
We test our tabs at the Academy for Dentistry Amsterdam (ACTA). They conclude that the level of fluoride that comes free is identical or higher than that of regular toothpaste. We apply an optimal 1450 parts per million fluorides in our tabs. This protection is further being reinforced by the hydroxyapatite in our tabs.
OPTIMAL RDA VALUE
Abrasives are used in toothpaste to remove dental plaque and surface stains. Smyle has a toothpaste RDA (relative dentin abrasivity) value of 115 (see HERE). All values below 250 are suited for a save life time use of toothpastes, according to the American Dental Association ADA. This standard is also used internationally. An RDA value of 115 is perfectly save and is build in our tab for an abrasivity level suited for medium toothpastes / whitening toothpastes.